|
Richard Kallan, Director
560 Ricardo Avenue
Santa Barbara, CA 93109-1624
800-U-End Fog
805-962-5515 (FAX)
email:[email protected]
|
|
|
|
|
R. GUNNING WRITING WORKSHOPS
Trainer: Dr. Richard Kallan
Style: Demonstration (40%), in-class exercises (40%), discussion (20%)
Participants: 18 maximum
Format: Choose either a one-day or two-day workshop. Each workshop normally runs 7 hours.
|
DAY 1: WRITING CONCISELY, CLEARLY, & COMPELLINGLY
Module 1: Writing Concisely
- Workplace Writing: An Overview
 Three Realities of All Writing
Characteristics of Effective Workplace Writing
Why All Writing Is Persuasive
- Pretest: Writing Concisely
- Understanding Fog and How It Affects Readability
- Eliminating Wordiness and Unnecessary Complexity
Choosing Short Words
Using One Word Instead of Two
Following Direct Routes
Emphasizing the Key Action
Relying on Active Verbs
- Post-test: Writing Concisely
Module 2: Writing Clearly & Compellingly
- Getting to Your Point Quickly
Focusing on What's Important
Discovering Your Purpose
Bottomlining Your Purpose
- Organizing Your Message
Pre-Writing Your Message
Focusing on Your Main Ideas
Wording Your Main Ideas
Relating and Linking Main Ideas and Subordinate Ideas
- Formatting Your Message
Emphasizing Your Key Points
Facilitating Readability of Your Message
Ensuring Audience Understanding and Retention of Your Message
Day 2: WRITING CORRECTLY
Module 1: Using Correct E-Mail & Correct Grammar
- Tips for Using E-Mail Professionally
Knowing What and What Not to Say
Using Appropriate Language
Formatting E-Mails Strategically
- Mastering Correct Grammar, including
Noun and Pronoun Agreement
Noun and Verb Agreement
Noun and Adjective Agreement
Verb and Adverb Agreement
- Mastering Correct Usage
Choosing the Right Word
Avoiding Dangling and Misplaced Modifiers
Module 2: Using Correct Punctuation
- Mastering Correct Punctuation
Periods, Question Marks, and Exclamation Points
Commas
Semi-colons
Colons
Quotation Marks
Apostrophes
Parentheses and Brackets
Or, substitute any module above with this ALTERNATIVE MODULE:
SUPPORTING MESSAGES
- Adapting Your Arguments to Your Audience
- Evidencing Your Message
- Strategically Organizing Your Arguments
- Avoiding Weak Arguments
- Refuting Key Counter-Arguments to Your Message
Cost
Cost includes the fee for the workshop and normal travel expenses for the trainer. Prices quoted for workshops include all written materials given to participants. Call or e-mail for prices.
Two-day workshops or the same workshop repeated over consecutive days in the same city are discounted.
The total cost of all workshops will be determined and stated in advance.
Contact:
Richard Kallan, Director
RKCC Speaking Workshops
560 Ricardo Avenue
Santa Barbara, CA 93109-1624
800-U-End Fog
805-962-5515 (FAX)
email:[email protected]
|
